City of Farmers Branch Tourism

Effective Date: July 15, 2025

1. Introduction

Welcome to the City of Farmers Branch Tourism website. This document outlines our practices regarding the collection, use, and disclosure of your personal information when you visit our website, as well as the terms and conditions governing your use of our services. By accessing or using our website, you agree to be bound by this Privacy Policy and Terms of Use.

Our Website Address: https://discoverfarmersbranch.com/

Contact Information: City of Farmers Branch Tourism 13000 WILLIAM DODSON PARKWAY FARMERS BRANCH, TX 75234 972.247.3131 discover@farmersbranchtx.gov

2. Privacy Policy

Your privacy is important to us. This section details how we handle your personal data.

2.1. Information We Collect

We collect various types of information for different purposes to provide and improve our services to you.

Comments: When visitors leave comments on the site, we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help with spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
Media: If you upload images to our website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
Contact Forms: When you use our contact forms to get in touch with us, we collect the information you provide, such as your name, email address, and message, to respond to your inquiry. We use Google reCAPTCHA on our contact forms to help prevent spam and automated abuse. reCAPTCHA may collect information about your interactions with the form and your Browse behavior to determine if you are a human user. This data is handled in accordance with Google’s privacy policy.
Account Registration (if applicable): For users who register on our website (if any), we store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
Website Usage Data & Analytics (Google Analytics & Google Tag Manager): We use third-party services like Google Analytics and Google Tag Manager to collect information about how visitors use our website. This helps us understand website traffic and improve our site’s content and user experience. The information collected is anonymous and does not identify you personally. Google Analytics uses cookies to gather data such as how often users visit the site, what pages they visit, and what other sites they used before coming to ours. You can learn more about Google’s privacy practices at https://policies.google.com/privacy and opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Directory Plugin for Partners: Our website includes a directory of local partners. While using this feature, we do not collect any personal data from you beyond what is necessary for the functionality of the directory itself (e.g., if you use a search function, your search query might be processed to display relevant results). Information about our partners displayed in the directory is publicly available data provided with their consent.

2.2. Use of Your Data

We use the collected data for various purposes:

To provide and maintain our website.
To allow you to participate in interactive features of our website when you choose to do so.
To provide customer support and respond to your inquiries.
To detect, prevent, and address technical issues.
To monitor the usage of our website.
To facilitate comment moderation and spam detection.
To analyze website traffic and user behavior to improve our content and services.

2.3. Cookies

We use cookies to enhance your experience on our website:

If you leave a comment on our site, you may opt-in to saving your name, email address, and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me,” your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

2.4. Embedded Content from Other Websites

Articles on this site may include embedded content (e.g., videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website. We are not responsible for the privacy practices or content of these third-party websites.

2.5. Who We Share Your Data With

If you request a password reset, your IP address will be included in the reset email.
Visitor comments may be checked through an automated spam detection service.
We use Google services (Analytics, Tag Manager, reCAPTCHA) which may process data as described in their respective privacy policies.
We value your privacy. The City of Farmers Branch does not sell, trade, or otherwise transfer your personally identifiable information to outside parties.

2.6. How Long We Retain Your Data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. This information is retained for as long as the account is active or as needed to provide services.
Cookies have specific retention periods as outlined in section 2.3.

2.7. What Rights You Have Over Your Data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes. To exercise these rights, please contact us at discover@farmersbranchtx.gov.

3. Terms of Use

By accessing and using this website, you agree to these Terms of Use.

3.1. Content and Intellectual Property

All content on this website, including text, graphics, logos, images, audio clips, digital downloads, and data compilations, is the property of the City of Farmers Branch Tourism or its content suppliers and protected by United States and international copyright laws. The compilation of all content on this site is the exclusive property of City of Farmers Branch Tourism and protected by U.S. and international copyright laws.

You may not reproduce, duplicate, copy, sell, resell, or exploit any portion of the website, use of the website, or access to the website without express written permission by the City of Farmers Branch Tourism.

3.2. Permitted Use

This website is provided for your personal, non-commercial use, to inform you about the City of Farmers Branch and its tourism offerings. You may not use this website for any purpose that is unlawful or prohibited by these Terms of Use.

3.3. User Conduct

You agree not to use the website to:

Upload, post, email, or otherwise transmit any content that is unlawful, harmful, threatening, abusive, harassing, tortious, defamatory, vulgar, obscene, libelous, invasive of another’s privacy, hateful, or racially, ethnically, or otherwise objectionable.
Harm minors in any way.
Impersonate any person or entity, or falsely state or otherwise misrepresent your affiliation with a person or entity.
Upload, post, email, or otherwise transmit any content that you do not have a right to transmit under any law or under contractual or fiduciary relationships.
Upload, post, email, or otherwise transmit any unsolicited or unauthorized advertising, promotional materials, “junk mail,” “spam,” “chain letters,” “pyramid schemes,” or any other form of solicitation.
Upload, post, email, or otherwise transmit any material that contains software viruses or any other computer code, files, or programs designed to interrupt, destroy, or limit the functionality of any computer software or hardware or telecommunications equipment.
Interfere with or disrupt the website or servers or networks connected to the website, or disobey any requirements, procedures, policies, or regulations of networks connected to the website.

3.4. Disclaimer of Warranties

This website and all information, content, materials, products (including software), and services included on or otherwise made available to you through this website are provided by the City of Farmers Branch Tourism on an “as is” and “as available” basis, unless otherwise specified in writing. The City of Farmers Branch Tourism makes no representations or warranties of any kind, express or implied, as to the operation of this website or the information, content, materials, products (including software), or services included on or otherwise made available to you through this website, unless otherwise specified in writing. You expressly agree that your use of this website is at your sole risk.

3.5. Limitation of Liability

To the full extent permissible by applicable law, the City of Farmers Branch Tourism will not be liable for any damages of any kind arising from the use of this website or from any information, content, materials, products (including software), or services included on or otherwise made available to you through this website, including, but not limited to direct, indirect, incidental, punitive, and consequential damages, unless otherwise specified in writing.

3.6. Governing Law

By visiting this website, you agree that the laws of the State of Texas, without regard to principles of conflict of laws, will govern these Terms of Use and any dispute of any sort that might arise between you and the City of Farmers Branch Tourism.

3.7. Changes to the Policy and Terms

We may update our Privacy Policy and Terms of Use from time to time. We will notify you of any changes by posting the new Privacy Policy and Terms of Use on this page. You are advised to review this Privacy Policy and Terms of Use periodically for any changes. Changes to this Privacy Policy and Terms of Use are effective when they are posted on this page.